Description D Score.
The description is the space most channels neglect. The D Score evaluates five variables and combines them into a number that tells you what to change first, read on a scale from ineffective to strong description.
← Back to What the system measuresFive variables · one score
The 5 variables.
Initial relevance
How well the first lines explain the video and connect with the thumbnail and the title.
Keyword match
Coherent presence of the title's keywords, without stuffing the text.
Structure
Visual order: paragraphs, timestamps, separators and well-organized links.
Engagement
Calls to action: subscribing, your own links and an invitation to join the conversation.
Useful context
Credits, resources and extra information that add value for people already watching.
How it is read.
Strong
The description works in favor of the video.
Good, improvable
It works, with a few specific adjustments to make.
Weak
It's missing key pieces to back up the click.
Ineffective
It's worth rewriting it from the first lines.
Optional per asset
The D Score is calculated when you share the video's description. It doesn't change the ELM Score or the Clickability Index: it is an independent reading of a part of the video that almost always gets left for last.
Want to see this applied to your video?
The individual analysis is free and arrives within 48 hours.
Better thumbnails. Better results.
Know what is failing in your thumbnail and what to change first, before you publish your next video.
