Frequently asked questions.

Our experts can answer all your questions. Here are the most common ones about the process, the deliverables and the model.

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01Process

What do I need to send for the analysis?

You only need the thumbnail image (JPG or PNG) and the video title. The description is optional but recommended to get the full D Score. Everything is sent by email to contacto@thumbiq.io — no forms or external platforms.

JPG / PNGTitleOptional description
02Process

Does the report work for any YouTube niche?

Yes. The ELM model and the Clickability Index are visual and structural variables that apply to any niche: sports, finance, technology, entertainment, education. The system doesn't depend on the video's topic, but on how the thumbnail is composed.

SportsFinanceTechnologyEducation
03Method

How is this different from other thumbnail services?

Most services give you visual feedback based on opinion or personal experience. Thumbiq applies the ELM model by Koh & Cui (2022) — a published academic framework with regression coefficients — and complements it with proprietary indices for clickability, title and description. Every recommendation comes with a measurable reason, not a hunch.

ELM modelProprietary indices
04Formats

What if my thumbnail has no person in it (products, rankings, travel)?

The system detects the Content Mode automatically — object as protagonist, editorial content, or atmosphere/location — and recalibrates how each dimension is read (for example, “recognizable figure” becomes “recognizable object” or “recognizable place” depending on the format). The model's penalty for having no person is structural to the format, not a design mistake, and it is compared against your channel's record for that same type of content.

ObjectEditorialAtmosphere
05Method

What is the Creative Distance Index (CDI)?

It's an editorial, qualitative metric that evaluates the creative device behind the thumbnail — the metaphor, wink or reference chosen — not its technical attributes. It measures two axes: how far the connection is from the obvious (Conceptual distance) and how quickly it is understood without explanation (Clarity of the connection). It is reported only when the asset uses an identifiable creative device, and it does not change the ELM Score or the Clickability Index.

Conceptual distanceClarity
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