ELM model · Koh & Cui (2022)

Your thumbnail decides whether the video exists.

The thumbnail is the first thing your audience sees, and it decides whether your video gets the click. Thumbiq analyzes every variable with a published academic model and proprietary metrics — measurable criteria, not hunches.

48 hFull PDF report
5Measurement systems
3Prioritized actions
per asset
The diagnosis

The problem isn't the content. It's the front door.

Most channels between 20K and 300K subscribers publish consistently but don't grow at the pace they should. The bottleneck is almost always the same.

Thumbiq turns those three variables into measurable scores. You know exactly what's failing and what to change first.

01

Thumbnails by intuition

Visual decisions with no criterion you can measure or repeat.

→ ELM Score + Clickability
02

Titles with too many topics

Scattered topics and a neutral tone that dilute the video's promise.

→ Title Analysis
03

Descriptions with no structure

No keywords, timestamps or CTAs to back up the click.

→ D Score

The system automatically detects the asset's format and recalibrates how each variable is read for that format, without altering the model's coefficients.

The system

What we measure — and why it matters.

Five measurement systems covering the image, the title and the description. Every recommendation comes with a measurable reason behind it.

Detected format

Every format reads differently.

The system detects the asset's format and recalibrates how each variable is read, without altering the model's coefficients.

Detected
Person

Reactions, interviews, vlogs with a host.

Dimension 5Recognizable figure
Object

Reviews, unboxings, sneakers, gadgets, fashion.

Dimension 5Recognizable object
Editorial

Rankings, debates, explainers and opinion.

Dimension 5Recognizable concept
Atmosphere

Travel, locations, experiences and events.

Dimension 5Recognizable place
No person doesn't mean a design mistake: the penalty is structural to the format, and it's compared against the channel's record for that same type of content.
How it works

Simple. Fast. No unnecessary meetings.

You send us the asset by email. Within 48 hours you receive the full PDF report with scores, diagnosis and recommendations ready to apply. No forms, no long onboarding.

01

You send thumbnail + title + description

A JPG or PNG and the video title. The description is optional but recommended.

✉ contacto@thumbiq.io
02

We apply ELM + Clickability + D Score

Image metrics calculated from the pixels and explicit criteria for every variable.

◎ Published academic model
03

You get the report with the 3 highest-impact actions

Prioritized by impact, with the measurable reason behind each one.

⏱ Delivered within 48 hours
The deliverable

A report that tells you what to change first.

  • Global ELM Score and every model variable
  • Clickability Index in 6 dimensions
  • Title: complexity, tone, cluster and coherence
  • Description D Score
  • Recommendations prioritized by impact
Individual analysis

Try the analysis for free.

For channels that want to try it before committing. Also for high-stakes videos, launches and pilot episodes.

$0FOR ONE SPECIFIC VIDEO

What's included

The same kind of report we use with any channel.
  • Full PDF report (up to 16 pages)
  • Global ELM Score + variables
  • Clickability Index (6 dimensions)
  • Title and Description analysis
  • CDI, when the asset calls for it
  • 3 prioritized recommendations
  • Delivered within 48 hours
See what's included No forms · No external platforms
FAQ

Frequently asked questions.

About the process, the deliverables or how the model works. If you can't find what you're looking for, write to us.

What do I need to send for the analysis?
You only need the thumbnail image (JPG or PNG) and the video title. The description is optional but recommended to get the full D Score. Everything is sent by email to contacto@thumbiq.io — no forms or external platforms.
Does the report work for any YouTube niche?
Yes. The ELM model and the Clickability Index are visual and structural variables that apply to any niche: sports, finance, technology, entertainment, education. The system doesn't depend on the video's topic, but on how the thumbnail is composed.
How is this different from other thumbnail services?
Most services give you visual feedback based on opinion or personal experience. Thumbiq applies the ELM model by Koh & Cui (2022) — a published academic framework with regression coefficients — and complements it with proprietary indices for clickability, title and description. Every recommendation comes with a measurable reason, not a hunch.
What if my thumbnail has no person in it (products, rankings, travel)?
The system detects the Content Mode automatically — object as protagonist, editorial content, or atmosphere/location — and recalibrates how each dimension is read (for example, “recognizable figure” becomes “recognizable object” or “recognizable place” depending on the format). The model's penalty for having no person is structural to the format, not a design mistake, and it is compared against your channel's record for that same type of content.
What is the Creative Distance Index (CDI)?
It's an editorial, qualitative metric that evaluates the creative device behind the thumbnail — the metaphor, wink or reference chosen — not its technical attributes. It measures two axes: how far the connection is from the obvious (Conceptual distance) and how quickly it is understood without explanation (Clarity of the connection). It is reported only when the asset uses an identifiable creative device, and it does not change the ELM Score or the Clickability Index.
Thumbnail intelligence

Better thumbnails. Better results.

Know what is failing in your thumbnail and what to change first, before you publish your next video.