A system for every part of the front door.
Five modules that turn the thumbnail, title and description into measurable scores. All delivered together in a single PDF report, within 48 hours.
Global ELM Score.
The Elaboration Likelihood Model applied to thumbnails. It evaluates two routes: what the image communicates and what makes it appealing, using the variables of a published academic study.
Color and brightness are calculated directly from the pixels, not by eye.
Variables it measures
Six dimensions · sample reading
Clickability Index.
A proprietary index that explains why someone clicks: emotion, curiosity, surprise, the visible text and recognition of who appears.
The sixth dimension measures whether the thumbnail and title tell the same story, or whether one answers the question the other poses.
Title Analysis.
It evaluates whether the title communicates clearly and emotionally, or whether its complexity, neutrality or a contradiction with the thumbnail penalizes it before the click.
How many distinct topics coexist in the title. The more scattered, the lower the projected performance.
Positive, negative or neutral tone. Any emotional charge beats neutrality.
Content type: series, one-off, tutorial, news or institutional.
Five variables · one score
D Score.
Five variables in a single figure: whether the first lines connect with the title, whether keywords appear without stuffing, and whether there is structure, calls to action and valuable context.
Creative Distance (CDI).
An editorial metric for the creative device behind the thumbnail: the metaphor, the wink or the reference. It measures how far the idea goes from the obvious and how quickly it is understood.
It is reported only when the asset has an identifiable creative device, and it changes neither the ELM Score nor Clickability.
Try the analysis for free.
For channels that want to try it before committing. Also for high-stakes videos, launches and pilot episodes.
What's included
- Full PDF report (up to 16 pages)
- Global ELM Score + variables
- Clickability Index (6 dimensions)
- Title and Description analysis
- CDI, when the asset calls for it
- 3 prioritized recommendations
- Delivered within 48 hours
All five modules, in a single report.
Send your thumbnail and title by email. Within 48 hours you get the full diagnosis and the 3 highest-impact actions.
